Crisis, Communications and Behind the PR Scenes with Danny
Presented in partnership between Sunday Edition and Take 2 Radio
What really happens behind the scenes when a publicist is building a campaign—or managing a crisis?
Pam and Anthony welcome Danny Deraney, founder of Deraney Public Relations, for a conversation about the world of PR and crisis communications. Danny shares how he got his start in the business, what goes into developing a successful publicity campaign, and how publicists respond when an unexpected situation suddenly becomes the story.We also talk about deciding when a client should speak publicly—and when silence may be the better strategy—the impact of social media on modern crisis management, recognizing unexpected opportunities